About Us
We are a proud locally owned business located in El Paso, Texas dedicated to beautify the urban aspect of homes and businesses. Our main philosophy is to "continue bettering" until our customers are 100% satisfied.
Meet the Team
Efren
Executive Director
Efren Becerra stands as the embodiment of entrepreneurship, seamlessly blending his key skills of responsibility, activation, significance, and focus into his role as the Owner of Idea Jardin USA. With a degree in Psychology, Efren's journey took an influential turn when he co-founded Idea Jardin USA, a testament to his visionary spirit and enterprising mindset.
Fueling his professional journey is Efren's exceptional proficiency in people management. Holding a registered RBT license, he brings a wealth of experience cultivated over 4 years in the industry. This robust foundation allows him to adeptly navigate the intricacies of human interactions, making him a seasoned expert in fostering positive relationships and driving collective success.
The inception of Idea Jardin USA bears the imprint of Efren's commitment to innovation and community impact. His role as co-founder underscores his dedication to nurturing not only a successful business but also a space that enriches lives. Guided by his unwavering passion for delivering exceptional customer service, Efren has garnered a reputation that resonates throughout the El Paso Community.
In his entrepreneurial journey, Efren Becerra has seamlessly woven his academic background, professional experience, and passion into a tapestry of success. As an Owner, he exhibits the qualities that define a true leader—responsibility in decision-making, the ability to activate change, an unwavering focus on significance, and a dedication to delivering nothing short of excellence.
Beyond the realm of business, Efren's footprint is evident in the lives he touches and the lasting impressions he leaves. He remains an ardent advocate for creating meaningful connections, fostering growth, and championing the power of customer-centricity.
Efren Becerra's biography is a testament to his remarkable journey from a Psychology major to a visionary entrepreneur. Rooted in his core values, honed by his professional experiences, and driven by his unwavering passion, Efren continues to shape Idea Jardin USA into a beacon of exemplary customer service and community enrichment.
Ana Luisa
Project Design Manager/ Bookkeeping
Ana Luisa Perez, as the Project Design Manager, harnesses her skills in affinity, responsibility, consistency, and adaptability to orchestrate transformative projects. A distinguished UDEM alumna in architecture, Ana Luisa has been a driving force since the company's inception in 2020.
Her profound affinity for design is evident in each project she conceives, blending functionality and aesthetics seamlessly. As the backbone of the company during its nascent stages, Ana Luisa's responsibility and consistency have set high standards that consistently exceed expectations.
An adaptive leader, Ana Luisa thrives amidst changing trends and evolving client preferences. Her designs are not just creations; they're a testament to her mission of making each space better than before.
From UDEM alumna to Project Design Manager, Ana Luisa Perez's journey is a testament to her skill and passion. In her role, she encapsulates visionary design leadership, leaving a mark of brilliance and thoughtfulness on every project.
Ximena
Digital Marketing Specialist
Ximena Barrios shines as a versatile Digital Marketing Specialist, blending development, adaptability, and social prowess. Currently pursuing a Special Education degree at UTEP, Ximena has already carved her mark on the company's image.
As a specialist, Ximena's developmental skills shape campaigns that resonate across digital platforms. Her adaptability ensures she stays ahead of trends, creating strategies that captivate diverse audiences.
Ximena's role extends beyond her professional sphere—her empathy aligns seamlessly with crafting resonant campaigns. Her record of building a captivating company image showcases her goal-driven mindset and results-oriented approach.
Ximena Barrios exemplifies the union of academics and excellence. Her biography underscores her role as a Digital Marketing Specialist who navigates the digital realm while imprinting her presence on her educational journey.
Juan Pablo
CFO/ Project Delivery Manager
Juan Pablo Becerra is a versatile professional, excelling as CFO and Project Delivery Manager. His strategic mindset and multifaceted expertise drive exceptional outcomes. With a foundation as a 4-year Division 1 student-athlete for HCU Men's Soccer, he embodies qualities of initiative, command, competition, and accountability that transcend into his corporate endeavors.
Armed with a Bachelor's degree in Business Administration with a finance focus, Juan Pablo seamlessly transitioned from sports to business. His academic accomplishments underpin his strategic financial insights, while his competitive edge fuels innovation.
A licensed Texas realtor, Juan Pablo navigates real estate with finesse. As the visionary behind JEBE Realty and Rehab, he tailors solutions for real estate investors, fostering success in a dynamic industry.
As CFO, Juan Pablo ensures fiscal strength, and as Project Delivery Manager, he ensures customer satisfaction when delivering the final outcome of the project. His journey underscores dedication to holistic excellence, reflecting unwavering commitment to real estate and strategic leadership.
